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Constructing Multifaceted Cultural Identity Theory: Beyond Dichotomization of Individualism-Collectivism (Report)

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eBook details

  • Title: Constructing Multifaceted Cultural Identity Theory: Beyond Dichotomization of Individualism-Collectivism (Report)
  • Author : China Media Research
  • Release Date : January 01, 2011
  • Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
  • Pages : * pages
  • Size : 223 KB

Description

In cross-cultural/intercultural communication from the post-positivist paradigm, constructs known as individualism and collectivism (I-C) have received wide attention in explaining differences and similarities in communication behavior for many years. In fact, more than one third of published studies in cross-cultural research have cited I-C as at least a partial explanation for observed differences across cultures (Hui&Yee, 1994). One of the leading scholars of cross-cultural psychology, Triandis (1988, p. 60) also mentions I-C as "perhaps the most important dimension of cultural difference in social behavior across the diverse cultures of the world." The concept of I-C has a long history. According to Brewer and Chen (2007), the discussion of individualism can be traced to the Sophists' teaching and the ideas of Adam Smith's The Wealth of Nations, whereas the collective themes can be found in Plato's Republic and in Jean-Jacques Rousseau's Du Contrat Social (The Social Contract). Kagitcibasi (1997, p. 4) also explained that individualism has been attributed to the earliest Christian renouncers and has been linked to the emergence of private property in England around 1200. Although collectivist themes are also found in European philosophy and social thoughts, individualism has been the hallmark of European history especially since the early modern period. In constrast, in East Asian cultures such as China, Korea, and Japan, the teachings of Confucious from the 5th century B.C. have widely influenced collectivistic characteristics in societies. Kagitcibasi (1997) reported that the teachings of Confucious emphasized "virture," including loyalty to one's true nature, reciprocity in human relations, righteousness, and filial peity. Such social morality that underpins a collectivist worldview is central to eastern religions and philosophies, such as Buddhism, Hinduism, and Shintoism.


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